May 21st, 2007
Really!? Yea, we’re surprised too. It seems that Donald T. Sterling Graphic Design Foundation is striking a chord with many Angelinos who have been plagued by the gawd awful ads in the Los Angeles Times and elsewhere.
It looks bleak (did you see the self serving ads in which the Salvation Army is supposedly congratulating Sterling, but obviously rendered in the evil DTS style?). But we haven’t given up yet! Since we first started this campaign we’ve received widespread support and this site has served as a place for others to vent and share information. We’ve received reports that the ads are free to Sterling because the Times gets ad at Clippers basketball games. And we hear that DTS Corp insist on the crappy look of the ads. Supposedly designers at the Times actually dread getting the assignment. (Yes, the shocking news is that real designers may be involved here.) It is clear from the frequent sloppiness of the layout, the designers have given up hope.
So now that we have more momentum than ever, what will it really take to get these ads to change? Can the Los Angeles Times stand up for its integrity? Can the designers at the Times speak up or at least try to make the ads look nicer? Or, really, can’t Donald Sterling realize that his ads that proclaim to offer “most beautiful apartments in the world” actually send the message “tacky, poorly managed apartments brought to you by a megalomaniac?”
I have nothing against Donald Sterling (except for this ad thing). And I don’t know how well his apartments are managed or anything about his alleged bigotry or sex scandals. And honestly I’ve been disgusted by comments I’ve seen about him that sound anti-Semitic and just stupid. But I do know this: his ads are ugly, they make him look bad and I’m sick of looking at them! There are a few suggesions for how you can do your part here.
(Thanks Los Angeles Magazine!)
Oh, here’s the blurb from the mag:
From Los Angeles Magazine, June 2007
by Lesley Bargar
Website of the month: Hoping to ease the suffering of layout-conscious Angelinos, the offbeat online magazine Quixo has launched the Donald T. Sterling Graphic Design Foundation, which urges the Clippers owner and real estate mogul to employ a professional artist for his ubiquitous L.A. Times advertisements. The Quixo folks complain, “The ads don’t follow even the most basic principles of graphic design.” So far, Sterling hasn’t budged. Visit quixo.com to do your part.