Donald Sterling Corporation Ad Update

March 8th, 2007

We’ve just posted a couple of updates on our campaign to stop Donald Sterling Corporation’s ugly full page ads in the LA Times.

So far the campaign has been an enormous success. Like-minded people from around Los Angeles have been finding comfort in knowing that they are not alone in their suffering. Bunches of LA blogs have taken up the cause, including LosAnjealous, Blogging LA, Franklin Avenue and LA Observed .

As a result, new details are coming to light. According to our sources — random people posting comments here and elsewhere– Donald Sterling Corp does not pay for their millions worth of ads in the Los Angeles Times. They got them through a trade for advertising at Clippers basketball games. This explains a lot. The Times has no power to control the quality of the ads and DTS Corp just doesn’t value the ads. We propose that the Times make their banners at Clippers games into eysores to pressure DTS to fix their ugly ads.

In other news, last weekend we were startled to see a new DTS ad layout in the Sunday paper. It almost looked like they were trying a little harder. The ad had a nice dark blue color in the background with a subtle gradient. There were even margins and the design elements appeared to be lined up intentionally. The new gold 3-D logo thing was pretty gaudy, but at least it looked like they were trying. Still, any hope that we were making progress was destroyed when the next page revealed an ad in the old style, rendered even more sloppily than ever.

Oh well. We’ll struggle on. I’m sure someone at Donald T. Sterling Corporation has taken notice of our campaign here. Hopefully even more pressure is mounting because, since they don’t seem to have their own website, people looking to do business with them find us. I’m betting right now they are already working on an ugly-ass website. At least with a website we won’t need a campaign, people have a choice whether to visit it or not….

Entry Filed under: Life, Issues, Design, Los Angeles